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In an industry where efficiency, accuracy, and customer satisfaction are paramount, AI-powered call centers are changing the game for laundry businesses. Traditional customer service methods—whether handled by in-house attendants or outsourced call centers—often come with inefficiencies, language barriers, and inconsistent service quality.
From eliminating phone interruptions to enabling scalable, bilingual support, AI-driven call centers are transforming the laundry industry and setting a new standard for service excellence.
In our latest webinar, we sat down with Brian Riseland, the technology-forward operator of Laundry Genius, who has seen great success using AI to power his call center.
Boosting Efficiency with AI
Brian and his team struggled to balance customer service with operational efficiency. Every phone call was an interruption, pulling employees away from critical tasks like washing, folding, and maintaining quality control.
“The number of calls that filtered through to me past our store manager was super low,” Brian explained. “But my team still had to deal with them, and every call was a distraction from getting actual work done.”
Once AI took over customer calls, his team no longer had to stop what they were doing to answer repetitive questions about pricing, store hours, or order status. Instead, they could focus on what they do best—providing top-tier laundry services.
“With AI handling the calls, my team can stay focused on processing orders. It’s helped us increase productivity without sacrificing customer satisfaction,” Brian said.
Scaling Smart: Bilingual Support That Outperforms Traditional Call Centers
One of Brian’s biggest challenges was making sure his business could serve a diverse customer base. With customers speaking both English and Spanish, language barriers often led to miscommunications, delayed service, and frustration.
“Before AI, if a Spanish-speaking customer called and my team wasn’t fluent, it could be a struggle,” Brian shared. “Now, AI can respond in both English and Spanish—and it never makes a mistake or gets frustrated. It’s been a game-changer for our customer service.”
For Brian, this meant happier customers and a business that could scale without constantly hiring and training new staff.
Less Work, Happier Customers: AI-Powered Personalization
Beyond just answering phones, AI is helping businesses like Brian’s deliver a more personalized customer experience. The system recognizes repeat customers, remembers their preferences, and provides relevant information without them having to ask.
“Customers love that they can get instant answers about their orders,” Brian said. “It feels like we have an entire customer service team working 24/7—but without the overhead of hiring more people.”
Instead of his staff being overwhelmed with calls, they can focus on providing excellent in-person service, ensuring that the quality of their laundry services remains top-notch.
The Future of AI in the Laundry Industry
AI-powered call centers are more than just a convenience—they’re a necessity for modern laundry businesses looking to stay ahead of the competition. From improving efficiency and accuracy to offering multilingual support and personalized experiences, AI is revolutionizing how laundromats operate and serve their customers.
