Optimizing Your Laundromat's Social Media Posts

As a laundromat owner in 2025, social media is your secret weapon! How often are your customers scrolling while waiting for their laundry to finish? Probably more than you'd guess. That’s where your opportunity lies: right in their hands.

Too many laundromat owners think, "Social media isn't for me" or "What would I even post?" We’re willing to bet at least one of these thoughts has crossed your mind. But these days, relying solely on your website for laundromat marketing isn’t enough—you need to have a presence on all major platforms. Did you know 87% of Americans use social media every day? This is where your customers hang out, so having an intentional and optimized laundromat social media presence is absolutely essential. Otherwise, you’re missing out on huge opportunities to connect with your customers, build loyalty, and even drive more foot traffic. 

Improve your marketing strategy without spending a dime. Learn the tips and tricks you need in our FREE downloadable guide.

While it seems like a bear, laundry business social media doesn’t have to be complicated. In this guide, we’ll walk you through simple, actionable social media optimization tips. You’ll be transforming casual scrollers into loyal customers in no time!

Embracing short-form video content

Short-form video content is the way to grab attention. TikTok, Instagram Reels, and even Facebook Stories are all effective channels to communicate your brand. 

So, where do you start? Keep it simple:

• Show the human side of your business. Customers love seeing what goes on behind the scenes. Incorporate your employees in the content, showcase your longtime regulars, and tell the story of how your business started.

• Hop on trends. Use trending sounds and challenges to give your content a boost. Be the laundromat that doesn’t take itself too seriously to do the latest viral dance!

• Tailor your content. Instagram calls for polished, visually appealing reels, while TikTok thrives on casual, raw authenticity. Experiment to find what works best for you.

Building a community that loves your laundromat

Doing laundry isn’t exciting on its own. But your laundromat is more than just a place to do chores; it’s a community hub and a space where people connect and share stories. Use social media to show that!

The power of community

Think about the last time a business shared a customer photo or a heartfelt testimonial. When you post relatable, authentic content, it helps people truly get to know you and connect with your business.

Consider showcasing a customer’s “laundry day survival kit” or share a testimonial from someone who’s been coming to your laundromat for years. People love to see themselves reflected in the businesses they support

Make it fun with social media contests

Everyone loves a little friendly competition! Social media contests are a great way to get people to engage with your content. Here are a few ideas to kick things off:

• Best laundry hack: Have customers share their top laundry tricks—like using ice cubes to de-wrinkle clothes.

• Funniest laundry moment: From mismatched socks to shirts that shrank three sizes, everyone’s got a story.

• “Design a laundromat mascot”: Let your audience flex their creative muscles and vote for their favorite submissions.

Sweeten the deal with prizes like free washes, detergent samples, or even a “laundry for a month” voucher. 

Encourage online challenges

Try hosting a challenge with a hashtag, like #LaundryDayDoneRight or #SocksSortedChallenge. You could ask customers to post their clean laundry selfies or share before-and-after shots of their pile of clothes. Challenges like these help promote your laundromat! When your audience feels connected to your business, they’re your biggest fans. 

Highlighting social responsibility and sustainability

Many of today’s customers want to feel like they’re having a positive impact on the environment and they want to support responsible businesses. If your laundromat is eco-friendly or gives back locally, let people know through your social profiles.

Showcase eco-friendly practices

Are your machines energy-efficient? Do you use biodegradable detergents? These small details can make a big difference to environmentally conscious customers.

Share a quick post about how your machines save gallons of water per load or how switching to LED lighting has reduced your energy consumption. Throw in a fun fact, like how much detergent waste your eco-friendly options prevent each year.

Get involved with the community

Sustainability is also about creating stronger communities. Is your laundromat hosting a clothing drive or partnering with a local charity? Share it on social media! Better yet, invite your customers to participate. You could even start a program where every load washed during a specific week helps raise funds for a local shelter. 

Optimizing for social media for laundromats

It’s easy to feel like your content is getting lost in the noise. After all, social media is crowded. But with a little optimization, you can make sure your laundromat shows authentically and in front of the desired audience.

Keyword strategies

People are searching things like “laundromat near me” or “eco-friendly laundromat.” That’s your cue to weave these phrases into your posts, bios, and image captions. Don’t forget location-based terms, too. If your laundromat is in Golden, Colorado, make sure “Golden CO laundromat” is part of your social media vocabulary. 

Hashtag best practices

Hashtags are like breadcrumbs leading to your content. But not all hashtags are created equal. Broad tags like #laundryday can work, but they’re crowded and not location-specific. Niche hashtags like #GoldenCOLaundromat or #EcoLaundry give you a better shot at reaching the right people.

Discoverability tips

You have to make sure your social media profiles are fully stocked in order to get noticed.  Make sure every field, like your bio, address, and website link, is filled out with SEO-friendly details. For example, instead of “We clean clothes,” try “Golden CO’s top laundromat for eco-friendly laundry services.” The difference seems small but will make a big difference in the long run.

Keeping up with algorithms

If you’ve ever felt like your social media posts are disappearing into the void, you’re not imagining it. Algorithms—the mysterious systems that decide what content gets seen—are constantly changing.

Algorithms favor engagement, video, and consistency

Platforms like Instagram, Facebook, and TikTok are focused on keeping people scrolling. That’s why they boost posts that spark likes, comments, shares.

If your goal is to stay visible, focus on quality over quantity.

Strategies for beating the algorithm

1. Post regularly at optimal times

   Find out when your audience is most active (most platforms have built-in tools to help with this) and post during those windows.

2. Engage with comments and messages promptly

   The more you respond to comments or answer DMs, the more your content will stay in front of your audience.

3. Mix up your content formats

   Some people love videos, others prefer photos, and some just want a quick poll or question. By offering a variety of content you’re more likely to hit on something that grabs attention.

Measuring and analyzing social media performance

You’ve been putting in the effort—posting content, engaging with your audience, and experimenting with videos and hashtags. But how do you know if it’s actually working? To really succeed, you have to measure what’s happening and tweak your strategy.

Key metrics to track

Here are the ones that really matter:

• Engagement rate: Likes, comments, and shares show you’re creating content people care about.

• Reach and impressions: Reach tells you how many people saw your post, while impressions show how many times it was seen. 

• Click-through rates (CTR): If you’re running promotions or linking to your website, this metric tells you how many people took the next step.

Tools for analysis

Luckily, you don’t have to crunch the numbers yourself. Every major platform comes with built-in analytics tools.

• Instagram Insights and Facebook Analytics: These tools let you track metrics like engagement, reach, and which posts are performing best.

• Third-party tools: If you’re managing multiple platforms or want a deeper dive, tools like Hootsuite and Buffer can save you time. 

Conclusion

Optimizing your laundromat social media doesn’t have to be time-consuming or overwhelming. Once you get in the swing of creating content that matters to your audience, you’ll notice that fostering a loyal community and promoting sustainability through your social platforms is simple and worth the effort!

Start small, measure your successes, and adjust as you go. With the right strategy, your laundromat’s social media presence can be a powerful growth engine for your business. Start building your online community today, one post at a time.

Improve your marketing strategy without spending a dime. Learn the tips and tricks you need in our FREE downloadable guide.